Ways Bespoke can help your business

Bespoke is a full service consultancy providing a range of PR & marketing services. At the centre of everything we do is the understanding that your marketing needs to be:

• business objective focused
• specific
• achievable
• affordable
• measurable

Our services are based on a range of tools to meet your needs including:

• Strategic planning
• Media relations
• Online marketing
• Printed materials
• Direct mail
• Exhibitions and events
• Newsletters and internal communications

 

How Bespoke can work for you

Beginning with a no obligation meeting to talk about you, your business and what you would like to achieve - we can help you decide that too - we aim to become a trusted partner in achieving your business’s success. We don’t believe in tick box marketing, instead we are looking for bespoke solutions tailored to answer your needs. These are the main ways we can work with you:

Advice
If you are a smaller business just wanting to take the time and space to sit down and think through your business objectives with the input of someone who really understands how marketing and communications fit into the picture, let us help you. For a minimum investment we can help you hone your thinking, research your market, check out your competitors, analyse your company’s strengths and weaknesses, and draft a pragmatic strategy for you to work to. Having done that, for no extra cost, we can be on the end of the phone to keep you on track. Alternatively, you may decide you need some extra help to action your plans either as project management or via retained services.

Project management
If you already have a good grasp on your marketing needs, perhaps you even have a fully staffed marketing department in house, but are planning a specific project and need temporary extra resources to make it happen, we will take the hassle off your hands, work with your team or alone and report back with the results when we have finished.
  
Retained services
You may decide your best option is to simply outsource some or all of your PR and marketing work on an ongoing basis. If that is the case, we will immerse ourselves in your business, being your virtual marketing or PR department, touching base as often or as little as needed but with regular activity reports and evaluation of results. Many businesses, especially in these tough times, use this route as a cost effective and flexible way to structure things in comparison with the financial commitment of providing in-house resources and having to recruit and look after those contracted employees with the skills you need.

So, here is a bit more on the tools we can use to help you:

Strategic planning - are you confident you are putting your product in front of the right market, at the right price and in the most cost-effective way? Do you know what your customers want? Are you sure you are telling them why they should buy from you with the messages that will get you the right results? Do you know what your competitors are offering at what price? Is your offer better? If ‘yes’ that’s good but do you know what your unique selling point actually is?

It is too easy, in the day to day running of a business, to lose sight of the bigger picture or fail to see those easy win solutions that could transform your prospects. Let us help you build your brand, putting down agreed and specific action plans to reposition you with new products and new markets, or just making sure your efforts in one area of marketing are not going to waste because of a weakness in another.

Media relations - It is hard to dispute the value of a constant stream of positive press and broadcast coverage for your business and products, especially if it is in the magazines or programmes you know your customers respect. Getting that coverage is rarely a simple matter for most businesses, whether it is because they lack the knowhow or time to achieve it or because they are anxious that contact with the press will backfire, damaging reputations rather than enhancing them.

We believe no marketing approach is complete without a media relations programme. We not only have proven experience and contacts, we have state of the art access to media, distribution and monitoring tools. These allow us to; identify your target media; create your story,  anything from issuing a press release and photo to being commissioned to write the feature ourselves; get the material to the right person and sell in to achieve your coverage. If broadcast media is a key part of the plan you may be reassured to know we can offer media training, making sure your company’s spokespeople make the most of the opportunity to get your messages across.

Then, of course, you will expect us to provide copies of the coverage achieved so you can see what was said, how many of your target audience you reached and the equivalent advertising cost so you can clearly judge the return on your investment.

Online marketing - the internet has provided a phenomenal opportunity for businesses to find their audiences and promote themselves in a much more cost effective way than via many of the traditional marketing routes, particularly where they are offering a specialist service to a geographically spread customer base. Virtually all businesses need a good, visible, well written and designed website. If your business has one and it is as much as five years old, it is not working as hard as it should.

Once a good website is in place, thought should be given to the use of associated internet-marketing opportunities including social media, blogging, specialist directories and other links, plus judicious use of Google adwords where indicated, although this is no substitute for a well optimised website which is always the first priority.

Printed materials -even in this internet dominated world, businesses still need printed materials. Bespoke has all the skills in-house and with its partners to manage the writing, design and print of all your materials from business cards to brochures. Our aim is to ensure we create materials which will engage your audience and reinforce your brand values. We can help with everything from deciding on the format to writing engaging copy and from commissioning photography to briefing the designer, right down to selecting the best paper to print on. As we manage quite a bit of print we can probably save you money too. We make no commission on the prices quoted, using our buying power to pass on discounts to your business instead.

Direct mail - if this is a tool which works for your business – and we are experienced enough to advise you if it is – a mailing is only as good as the list quality and material sent, so make sure both are perfect by letting us help you make sure you get the best return on your investment.

Exhibitions and events - choosing a venue, negotiating a booking price, creating handouts and display materials, catering and staff management mean that exhibitions and events are a major investment of time and money for any business. That said, the quality of the face-to-face contact with your clients could be just what your business needs. Let us make sure you get the best deal, are in front of the right people and ensure you get the the leads you need to generate sales.

Newsletters and internal communications programmes - if you have, or would like to build, a list of existing clients, let us help you with the creation of regular and relevant newsletters (printed or electronic) to make your customer relationship management easy and effective. We are also happy to help you ensure one of your most important audiences - your own staff - are on board with your ideas and motivated to help you reach your goals. We can help you find the most appropriate ways to achieve this, creating engaging newsletters, and/or organising motivational briefing events and presentations.

Contact us to find out how we can help you achieve your marketing goals or see how we are already helping our clients achieve theirs.