What we are doing for our clients:

"We are extremely happy with the way Bespoke is marketing MYdrap across the UK."

MYdrap cotton or linen napkins on a roll are a unique product neatly filling the gap between having to use paper napkins and fiddling around with the best linen. Having no imitators or close equivalents and being a challenging concept to get across, Bespoke identified the need to create a campaign which explained the concept but also put the product at the centre of various stories which show the product's role within a UK lifestyle. This was, naturally enough, missing from marketing collateral produced by its Spanish manufacturers.

Bespoke has agreed a comprehensive PR and marketing programme for 2012 with activity ranging from photography, print materials design, exhibitions and media relations to promotion and display materials in retail outlets and online.

For more information on MYdrap go here.